“To what extent have the ideals of serving the common or public good been eroded in contemporary professional life?” “How can the ideals of professionals and other service be enhanced and strengthened?” “What personal or professional virtues must be promoted to underpin such professionals’ public service?” These among other questions are what this book seems to address.We live in a morally pluralistic society where personal moral beliefs of members of a professional association could be expected to vary widely. Unfortunately, many professional associations today are preoccupied with financial survival, corporate growth, investment strategies, and benefits for members. There is little energy for promulgating the ethical purposes of various professions.The book explores the identification of moral virtues in the professional setting by positioning us to rediscover professionals’ true vocation of serving the wider long-term interest in society. This is because what makes a professional is not merely an academic excellence; it is in the possession of the relevant virtues related to the professional’s area of expertise. A professional who discharges his/her duties without applying virtues is merely applying scientific/ professional knowledge. As such, he/she cannot gain a sole right over his/her knowledge. Virtues matter in all professional endeavors.The book is unique in its compilation because it carefully examines cases relating to each virtue to aid in proper understanding and practicality. It will challenge you to be more efficient in discharging your duties as a professional. A must read for all professionals as well as those who want to position themselves as such.