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AGRI-INPUT MARKETING IN INDIA



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Sinopse

Agri-input companies have played a significant role in transforming the post-Independence “ship-to-mouth” Indian economy, dependent on food grain imports, into a self-sufficient economy. Though agricultural productivity is declining and environmentalists are questioning the use of agri-inputs, Indian agriculture cannot do away with agri-inputs. This book, after understanding the past policy environment, agri-input marketing, and promotion strategies of both the government and private companies, suggests frameworks for agri-input marketing companies to align their strategies to the new objective of sustainable agriculture. The book will serve as a text for students in the agribusiness management programmes and also as a guide for practicing managers and policy makers.  

Detalhes do Produto

    • Edição:  1
    • Ano de Edição: 2014
    • Ano:  2015
    • País de Produção: Canada
    • Código de Barras:  2001038120065
    • ISBN:  9789351504429

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