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ALPHA DOGS

HOW POLITICAL SPIN BECAME A GLOBAL BUSINESS


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Sinopse

David Sawyer dreamed of a career as a film-maker; Scott Miller, the son of a shoe salesman, was a brilliant copywriter. Unlikely partners, together they became a political powerhouse. Directing democratic revolutions from the Philippines to Chile, steering a dozen presidents and prime ministers into office, and instilling the campaign ethic in corporate giants from Coca-Cola to Apple, the consultants of Sawyer-Miller were the Manhattan Project of spin politics. In this pulsating book, James Harding tells the story of a few men whose political savvy, entrepreneurial drive and sheer greed came to alter the landscape of global politics. Alpha Dogs charts the creation of a new style of political campaigning and its triumph across the world.

Detalhes do Produto

    • Ano de Edição: 2009
    • Ano:  2009
    • País de Produção: United Kingdom
    • Código de Barras:  2000175061040
    • ISBN:  9781848873117

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