Basic eBook Marketing for Indie Publishers will provide you with information about book cover design, author websites, newsletters and social media.Book cover design is arguably one of the most important marketing tools for your book and it has a lot of jobs to do! It should not only be aesthetically pleasing, but it should also inform your potential reader of what to expect of your book—the type of book it is, its genre, as well as your brand, or ‘voice’. Whether you decide to contract out your book cover design or have a go at doing it yourself, this guide will help you to understand the basics of cover design and how these should be used to complement your ‘brand’.Two author tools which we suggest you set up as soon as possible are websites, and a link where people can subscribe to your newsletters. Once established, these two tools will continue to work for you while you return to the main business of writing your next book.Many authors find using social media challenging but it needn’t be. The key is to choose the media with which you feel most comfortable (so long as your readers also use it) and use it to communicate with your readers, rather than as a marketing exercise. In this guide we look at four popular platforms—Facebook, Twitter, Pinterest and Goodreads—and how these can work for you. We suggest you embrace marketing—it’s important, and not as scary as you think!