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BEYOND THE OBVIOUS - KILLER QUESTIONS


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Sinopse

In 'Beyond the Obvious', McKinney wants to help people to use his proven FIRE (Focus, Ideation, Rank, Execution) Method to dig deeper and get back to asking the right questions - the ones all companies must ask to survive. Full of real-world examples, this book wants to change the way people operate, innovate, and create, and, according to McKinney, it all begins with battle-tested questions Phil has gathered on note cards throughout his career. Shared here, these 'Killer Questions' include - What are the rules and assumptions my industry operates under? What if the opposite were true? What will be the buying criteria used by my customer in 5 years? What are my unshakable beliefs about what my customers want? Who uses my product in ways I never anticipated?

Detalhes do Produto

    • Ano:  2012
    • País de Produção: United States
    • Código de Barras:  9781401324469
    • ISBN:  1401324460
    • Encadernação:  CAPA DURA
    • Altura: 23.80 cm
    • Largura: 16.30 cm
    • Peso: 0.51 kg
    • Nº de Páginas:  252

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