de: R$ 51,95


R$ 40,09preço +cultura

Produto disponível até 15min após 
a confirmação do pagamento!


In a book poised to become the bible of innovation, a renowned creativity expert reveals the key to the creative process-"borrowing". As a former aerospace scientist, Fortune 500 executive, chief innovation officer, inventor, and software entrepreneur, David Kord Murray has made a living by coming up with innovative ideas. In Borrowing Brilliance he shows readers how new ideas are merely the combination of existing ones by presenting a simple six-step process that anyone can use to build business innovation: ?Defining-Define the problem you're trying to solve. ?Borrowing-Borrow ideas from places with a similar problem. ?Combining-Connect and combine these borrowed ideas. ?Incubating-Allow the combinations to incubate into a solution. ?Judging-Identify the strength and weakness of the solution. ?Enhancing-Eliminate weak points while enhancing strong ones. Each chapter features real-life examples of brilliant borrowers, including profiles of Larry Page and Sergey Brin (the Google guys), George Lucas, Steve Jobs, and other creative thinkers. Murray used these methods to re-create his own career and he shows readers how to harness them to find creative solutions.

Detalhes do Produto

    • Ano de Edição: 2009
    • Ano:  2009
    • País de Produção: Canada
    • Código de Barras:  2000170883999
    • ISBN:  9781101136270

Avaliação dos Consumidores