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BUILDING SOCIAL BUSINESS


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Sinopse

In this title, Muhammad Yunus looks more deeply into the concept of social business, an alternative to unfettered capitalism that channels the best energies of capitalism while addressing pressing human needs, by showing how the theory and practice of this idea is growing in the business, academic and philanthropic worlds. Muhammad Yunus develops his concept that promises to revolutionize the social business. Social business applies entrepreneurial thinking to problems like poverty, hunger, pollution, and disease, creating self-supporting, self-replicating enterprises that create jobs and generate economic growth even as they provide goods and services that make the world a better place. In this book, Yunus traces the development of the social business idea; explains its lessons for entrepreneurs, social activists, and policy makers; offers practical guidance for those who want to create social businesses of their own; and, shows why social business holds the potential to redeem the failed promise of free enterprise.

Detalhes do Produto

    • Ano:  2011
    • País de Produção: United States
    • Código de Barras:  9781586489564
    • ISBN:  1586489569
    • Encadernação:  BROCHURA
    • Altura: 20.80 cm
    • Largura: 13.80 cm
    • Nº de Páginas:  256

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