Canon U.S.A. Inc. is a major technology company renowned for the manufacturing and distribution of some of the most popular optical and electronic devices currently on the market. Amongst the latest device released by the mega-company is the new Powershot SX50 HS. Released to the public in September of 2012, the Powershot SX50 HS forms part of the Powershot line. According to Canon U.S.A. Inc., the new device came out of a need to continually meet the demand for high quality imaging tools and products. The reviews to date have applauded Canon for continually meeting these demands; offering a plethora of features designed to guarantee an enhanced photo experience for both professional and amateur users.