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CASE STUDY HANDBOOK - HOW TO READ, DISCUSS


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Sinopse

If you're enrolled in an MBA or executive education program, you've probably encountered a powerful learning tool; the business case. But if you're like many people, you may find interpreting and writing about cases mystifying, challenging, or downright frustrating. In 'The Case Study Handbook', William Ellet presents a potent new approach for analyzing, discussing, and writing about cases. Early chapters show how to classify cases according to the analytical task they require (solving a problem, making a decision, or forming an evaluation) and quickly establish a base of knowledge about a case. Strategies and templates, in addition to several sample Harvard Business School cases, help you apply the author's framework. Later in the book, Ellet shows how to write persuasive case-analytical essays based on the process laid out earlier. Extensive examples of effective and ineffective writing further reinforce your learning. The book also includes a chapter on how to talk about cases more effectively in class. Any current or prospective MBA or executive education student needs to read this book.

Detalhes do Produto

    • Ano:  2007
    • País de Produção: United States
    • Código de Barras:  9781422101582
    • ISBN:  1422101584
    • Encadernação:  BROCHURA
    • Peso: 0.69 kg
    • Complemento:  NENHUM

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