Facts101 is your complete guide to Rethinking Marketing , The Entrepreneurial Imperative. In this book, you will learn topics such as The Customer of the Future, Do the Dogs Like the Dog Food? Entrepreneurial Market Research, Creating Markets . . . and the People Creating Them, and Strategic Innovation and the Marketer: Or, Why the Marketing concepts ... plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.