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INNOVATION IN THE CONTEXT OF 'ZOTTER

SCHOKOLADEN-MANUFAKTUR GMBH'


    de: R$ 40,58

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    R$ 38,59preço +cultura


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    Sinopse

    Seminar paper from the year 2007 in the subject Business economics - Miscellaneous, grade: 1.0, University of Vienna, course: Applications of Innovation and Technology Management, 21 entries in the bibliography, language: English, abstract: When I was thinking about, which company I want to contact for this term paper, I not only had the idea of choosing a company which is capable of generating innovative products or services - I also tried to find a candidate who really is something special itself and not an 'everyday firm'. In my opinion the 'Zotter Schokoladen-Manufaktur GmbH' located in the eastern part of Styria is such a company, because it qualifies a lot which is written in state-of-the art business literature as well as in established sources on innovation and technology management. The method I used to acquire information was a primary analysis, realized as an interview with the business owner and entrepreneur, Josef Zotter. Despite to the fact that it is difficult to match real-life to theory, I want to describe the real facts by using the processes of innovation. It starts with the idea of the Zotter-Schokolade in the invention stage and leads to current questions like, how knowledge is secured in the company. I hope that I can give a good insight to these unconventional approaches in the context of innovation management, which gives the reader a chance to see theory in a more touchable and realistic way.

    Detalhes do Produto

      • Formato:  ePub
      • Subtítulo:  SCHOKOLADEN-MANUFAKTUR GMBH'
      • Origem:  IMPORTADO
      • Editora: GRIN VERLAG
      • Assunto: Administração
      • Idioma: INGLÊS
      • Edição:  1
      • Ano de Edição: 2009
      • Ano:  2016
      • País de Produção: United States
      • Código de Barras:  2001049103996
      • ISBN:  9783640261758

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