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MERGERS AND ACQUISITIONS IN THE GLOBAL

PHARMACEUTICAL INDUSTRY


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    Sinopse

    Project Report from the year 2006 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 65 % - B, University of Sunderland, course: Global Corporate Strategy, language: English, abstract: Mergers and acquisitions are of major importance in the pharmaceutical industry. In order to evaluate the dynamics of this particular industry, this paper critically evaluates the pre- and post- merger situation of GlaxoSmithKline concerning its ready-access to markets, know-how and management capability. Furthermore, strengths and weaknesses and merger's outcomes will be outlined. Critical push and pull factors affecting M&A activity in North America will be analysed, using Pfizer and Pharmacia as an example. In addition, general reasons for M&A failure in the pharmaceutical industry will be illustrated focussing on the M&A activity of GlaxoSmithKline. Finally, using two global pharmaceutical players (GSK and Astrazeneca), the merits and demerits of the McKinsey's five step programme will be discussed.

    Detalhes do Produto

      • Formato:  ePub
      • Subtítulo:  PHARMACEUTICAL INDUSTRY
      • Origem:  IMPORTADO
      • Editora: KOBO EDITIONS
      • Assunto: Marketing
      • Idioma: INGLÊS
      • Edição:  1
      • Ano de Edição: 2010
      • Ano:  2015
      • País de Produção: Canada
      • Código de Barras:  2000879582698
      • ISBN:  9783640779765

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