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STRATEGIC ANALYSIS OF THE BBC


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    Sinopse

    Seminar paper from the year 2011 in the subject Business economics - Operations Research, grade: 1,2, University of Sunderland, language: English, abstract: The following report presents a strategic analysis of the British Broadcasting Corporation (BBC). In order to analyse the external environment and potential advantages and disadvantages, the BBC faces, a PESTEL analysis was conducted. Porter's Five Forces analysis was applied, so that the competitive environment can be illustrated. The generation of value will be evaluated with a value chain analysis. Concluding, a SWOT analysis is exploiting the BBC's strength, weaknesses, opportunities and threats.

    Detalhes do Produto

      • Edição:  1
      • Ano de Edição: 2011
      • Ano:  2016
      • País de Produção: United States
      • Código de Barras:  2000914275677
      • ISBN:  9783640855353

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