Aguarde...
 

GLOBAL PLACE BRANDING CAMPAIGNS ACROSS CITIES,

REGIONS, AND NATIONS


    de: R$ 648,57

    por: 

    R$ 583,79preço +cultura

    em até 10x de R$ 58,38 sem juros no cartão, ver mais opções

    Produto disponível até 15min após 
    a confirmação do pagamento!

    Sinopse

    Place branding has made it possible for international destinations to be able to compete within the global economy. Through the promotion of different cities, natural beauty, and local culture or heritage, many regions have been able to increase their revenue and international appeal by attracting tourists and investments. Global Place Branding Campaigns across Cities, Regions, and Nations provides international insights into marketing strategies and techniques being employed to promote global tourism, competitiveness, and exploration. Featuring case studies and emergent research on place branding, as well as issues and challenges faced by destinations around the world, this book is ideally suited for professionals, researchers, policy makers, practitioners, and students.

    Detalhes do Produto

      • Ano de Edição: 2016
      • Ano:  2016
      • País de Produção: Canada
      • Código de Barras:  2001033548901
      • ISBN:  9781522505785

    Avaliação dos Consumidores

    ROLAR PARA O TOPO