ENCHANTMENT - ART OF CHANGING HEARTS, MINDS AND
- Autor: KAWASAKI, GUY
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'Enchantment' intends to be a guide for people who wants to start any new enterprise. The author tries to show the idea that in any transaction the goal is not to get each person's own way, but to bring about a change of heart in others, by working with and through them and enlisting their own goals and desires. This book argues that it's enchantment that enables people to maneuver through decisions, break the others' entrenched habits, defy the wisdom of crowds, and get colleagues to work for long-term goals. Kawasaki's advice includes - How to Achieve Rapport, Credibility, and Trust; How to Help People Enchant Themselves; How to Overcome Resistance; How to Enchant Your Employees and Your Boss and How to Resist Enchantment.