Pre-eighteenth century America was a uniquely pragmatic, utopian society—a new world in which the expectations of a new beginning brought by explorers, traders, and settlers often conflicted violently the Native Americans they encountered. In Era of Persuasion: American Thought and Culture 1521–1680, E. Brooks Holifield identifies the act of persuasion as the common ground on which these disparate groups stood. As he clearly documents and persuasively interprets an America that some readers may not recognize, Holifield includes compelling insights into the social expressions of Native Americans and Africans as well as Europeans. His view extends from the pueblos of New Mexico and the missions of France to the plantations of Virginia and the towns of New England. Era of Persuasion portrays an early American society populated by passionate visionaries with urgently persuasive purposes who lived by applied philosophy and inspired action, and will be appreciated by the curious reader and avid historian alike.