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HUMAN SPIRITS AND ENTREPRENEURSHIP CULTURE - A

NEW PERSPECTIVE IN THE GLOBALIZATION ERA



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Sinopse

The entrepreneur is the baker who bakes bread every morning, the retailer who sells this bread, the bar's owner who with the bread creates our sandwich lunch. The authors see this book as ‘a message in a bottle' alerting us to the importance of entrepreneurship in the world today. In straightforward language they explore the history of the subject over the centuries and in different countries, illustrating the text with examples of (or ‘Focus' on) specific cases where entrepreneurs have succeeded against the odds. They stress how important it is to learn from the past, pointing out that our ancestors did not have great wealth to build their way of life, they used intelligence, insight, and especially the ability to turn dreams into reality. Young people can be encouraged to follow their dreams if countries will tackle the need for teaching entrepreneurship in modern education systems. The authors go on to suggest ways in which this can be, and is already being, accomplished. It is a message of optimism.

Detalhes do Produto

    • Formato:  ePub
    • Subtítulo:  NEW PERSPECTIVE IN THE GLOBALIZATION ERA
    • Origem:  IMPORTADO
    • Editora: AUSTIN MACAULEY
    • Assunto: Administração
    • Idioma: INGLÊS
    • Ano de Edição: 2014
    • Ano:  2014
    • País de Produção: Canada
    • Código de Barras:  2001038339399
    • ISBN:  9781849635516

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