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This commemorative edition remains true to the 1970 original text with alphabetical entries defining Townsend's unique, often hilarious and always provacative take on business. Now with a new chapter on leadership, a Warren Bennis foreword, and essays from many of Townsend's influential friends, including Bob Davids, former CEO of Radica Games, former New Yorker editor Robert Gottlieb, and USC professor Jim O'Toole. Includes an afterword by Townsend's son.