In today's information society, we prize those who can skillfully manipulate data; in tomorrow's Dream Society, we will reward those who can finesse language and stir the emotions. In the commercial sphere, the value of products will depend on the story those products tell. It will no longer be only price or convenience that determines which products someone buys, but also the theme behind the product. The same will be true in the cultural and political realms. The information society will never die, but as we become accustomed to faster, better, and more complete access to knowledge, data nad technology, society will increasingly need a new and broader outlet for emotional and psychological needs. This is the foundation of The Dream Society. In this exciting book, noted futurist and international business strategist Rolf Jensen discusses the vast implications this will have on business, politics, culture, entertainment, and our private lives. He provides advice on the challenges ahead--how to face them and how to profit as well.