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MCILHENNY'S GOLD

HOW A LOUISIANA FAMILY BUILT THE TABASCO EMPIRE


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Sinopse

In this fascinating history, Jeffrey Rothfeder tells how, from a simple idea—the outgrowth of a handful of peppers planted on an isolated island on the Gulf of Mexico—a secretive family business emerged that would produce one of the best-known products in the world. A delectable and satisfying read for both Tabasco fans and business buffs, McIlhenny's Gold is the untold story of the continuing success of an eccentric, private company; a lively history of one of the most popular consumer products of all times; and an exploration of our desire to test the limits of human tolerance for fiery foods.

Detalhes do Produto

    • Ano de Edição: 2009
    • Ano:  2009
    • País de Produção: Canada
    • Código de Barras:  2000172237943
    • ISBN:  9780061844249

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