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NEW STRATEGIC SELLING - THE UNIQUE SALES SYSTEM


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Sinopse

In 1985 one book changed sales and marketing forever. Rejecting manipulative tactics and emphasizing 'process', 'Strategic Selling' presented the idea of selling as a joint venture and introduced the decade's most influential concept, Win-Win. The response to Win-Win was immediate and helped turn the small company that created Strategic Selling, Miller Heiman, into a global leader in sales development with the most prestigious client list in the industry. Now updated and revised for a new century of sales success, this new edition of the business classic confronts the rapidly evolving world of business-to-business sales with new real-world examples, new strategies for confronting competition, and a special section featuring the most commonly asked questions from the Miller Heiman workshops.

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