This is one of ten eBooks on the commercial production of ornamental fish. It is based predominantly on the author's 30 years of experience, mostly on his own farms. While a few of the eBooks are purely commercial, others, particularly those on breeding, will also be helpful to hobbyists, understandable even by beginners. The following description is provided as a guide. Options in choice of markets and marketing strategies. Advice on capturing a market share, establishing selling prices, meeting quality requirements, marketplace security and customer relations etc.Commercial interest only.