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PREDATORY THINKING

A MASTERCLASS IN OUT-THINKING THE COMPETITION


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Sinopse

LIFE IS A ZERO-SUM GAMEPredatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies.Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge.'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius' Sunday Times

Detalhes do Produto

    • Ano de Edição: 2013
    • Ano:  2013
    • País de Produção: Canada
    • Código de Barras:  2000906161322
    • ISBN:  9781447248392

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