Right Choice Success is a personal development philosophy created by Dr. A. J. Rolls. This philosophy is based on Internal and External Development for Success. Internal Development for Internal Success and External Benefit. INTERNAL: Your internal determines the self-image you have of yourself, your level of confidence, self-esteem, optimism, and how positive you are. The internal success you develop and achieve inside of you will help you achieve the external success you want outside of you. External Development for External Success and Internal Benefit. EXTERNAL: The success you achieve on the outside of you influences how you feel and think on the inside of you. The external success you develop and achieve outside of you will help you achieve the internal success you desire inside of you. Internal and external development is the primary objective of this book; however I have included topics on success, money, and power for you to familiarize yourself with.