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SAMS TEACH YOURSELF GOOGLE ANALYTICS IN 10 MINUTES


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Sinopse

This book intends to teach the reader to - Quickly create a Google Analytics account and add Google Analytics to the site, Define goals and measure how well the site is achieving them; Track visitors from search engines, pay-per-click advertising, email, and other sources; Discover the pages the visitors view, how long they stay, and where they exit; Monitor specific user actions, such as playing embedded video, selecting Flash menu items, or downloading files; Identify the best and worst content, and fix poorly performing pages; Improve the site by tracking error pages and broken links; Measure AdWords traffic, position, and e-commerce performance; Manage Google Analytics through the Dashboard; Customize Google Analytics to work more effectively with the site; Capture more accurate information by filtering out internal traffic; Choose the right reports and data, understand them, and act on it.

Detalhes do Produto

    • Ano:  2010
    • País de Produção: United States
    • Código de Barras:  9780672333200
    • ISBN:  0672333201
    • Encadernação:  BROCHURA
    • Altura: 20.80 cm
    • Largura: 14.20 cm
    • Peso: 0.27 kg
    • Complemento:  NENHUM
    • Nº de Páginas:  218

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