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It's widely accepted that thriving companies grow their revenues and profits year after year - but bigger is not necessarily better. In 'Small giants', journalist Bo Burlingham takes us deep inside fourteen remarkable privately held companies, from a brewery to a record label, that chose a different path to success. These organizations quietly rejected the pressure of endless growth, deciding to focus more on satisfying business goals - being the best at what they do, creating a stimulating place to work, providing perfect customer service and making important contributions to their communities. But what are the magic ingredients that make these companions unique? Why and how does their approach work such widely varying industries? And what lessons can we learn from then? A fresh, inspirational guide to business strategy, 'Small giants' will help any entrepreneur consider new directions to make their company great.

Detalhes do Produto

    • Ano de Edição: 2007
    • Ano:  2007
    • País de Produção: United Kingdom
    • Código de Barras:  9780141031491
    • ISBN:  0141031492
    • Encadernação:  BROCHURA
    • Complemento:  NENHUM
    • Nº de Páginas:  272

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