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STARBUCKS COMPANY. SUCCESS STRATEGY AND

EXPANSION PROBLEMS



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Sinopse

Essay from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, University of Applied Sciences Wernigerode, language: English, abstract: Starbucks' CEO, Howard Schultz, asks an interesting question: 'What would happen if one takes the high-quality coffee from Starbucks and connects it with the charm and atmosphere of European cafés? Starting from this idea, the company developed in a unique way. Starbucks is now the world leader in the premium coffee market with 128,898 employees in more than 17,000 locations and a revenue of US $ 9.77 billion. Starbucks has revolutionized the coffee business. Its main marketing strategy is to present the Starbucks store as a 'third place' between work and home. Starbucks has expended rapidly abroad, but there were and are some cultural differences through which Starbucks has problems. I will try to analyze these problems and demonstrate solutions.

Detalhes do Produto

    • Formato:  ePub
    • Subtítulo:  EXPANSION PROBLEMS
    • Origem:  IMPORTADO
    • Editora: GRIN VERLAG
    • Assunto: Administração
    • Idioma: INGLÊS
    • Edição:  1
    • Ano de Edição: 2010
    • Ano:  2016
    • País de Produção: United States
    • Código de Barras:  2000879581257
    • ISBN:  9783640773732

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