Scaling Up by Verne Harnish | Key Takeaways & Analysis Preview: Scaling Up: How a Few Companies Make It…and Why the Rest Don’t is a guide for growing businesses successfully and profitably. It is the 2014 sequel to Mastering the Rockefeller Habits (2002), a book which derives contemporary business advice from the management style of John D. Rockefeller, the founder of Standard Oil. Some of the material from Rockefeller Habits is repeated in this volume, but a reader does not need to read that book to understand the concepts discussed in this one… PLEASE NOTE: This is key takeaways and analysis of the book and NOT the original book. Inside this Instaread of Scaling Up: Overview of the book Important People Key Takeaways Analysis of Key Takeaways About the Author With Instaread, you can get the key takeaways and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience.