Uses a unique perspective to overcome the deficiencies of a purely scientific approach to managerial decision making. Explores the creative art of problem solving, presenting material in a discursive style. Focus is on discussing a serious activity with some humor (with accompanying ``fables''--based on real problems faced by real managers--for illustration). Examines principal obstructions to creative problem solving and provides methods for their correction. Also includes, in the form of case studies, detailed examples of the major points and procedures.