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THE DAIMLERCHRYSLER MERGER

CULTURES


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Sinopse

Research paper from the year 2005 in the subject Business economics - Miscellaneous, grade: A, Northeastern University of Boston, course: Cultural Aspects of International Business, 12 entries in the bibliography, language: English, abstract: In May 1998 the German car maker Daimler-Benz AG and America's third largest automobile company, Chrysler Corporation, signed a merger agreement to build the world's No. 5 automaker. Juergen Schrempp, CEO of Daimler-Benz, and Robert Eaton, Chrysler's then boss, saw a logical fit between the European luxury-car producer and the American maker of sport-utility vehicles, minivans and medium-sized vehicles. The complementing product and geographical match seemed to prepare the merged DaimlerChrysler AG for the future competition in the automobile industry. [...]

Detalhes do Produto

    • Edição:  1
    • Ano de Edição: 2005
    • Ano:  2015
    • País de Produção: United States
    • Código de Barras:  2000879628525
    • ISBN:  9783638367165

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