This book, written in story narrative form, traces the development of a company from a start-up to a global enterprise. It develops the key concepts related to this evolution — corporate strategy, raising external finance, capital budgeting, dividend policy, mergers and acquisition, globalization, marketing and human resource management. The focus is on topics in corporate strategy and corporate finance, and each topic is developed in depth with problem sets and reflection questions within the context of the organization's evolution.The Power Point slides, practice problems and solutions, as well as intervention exercises for executive education teaching is available upon request for all instructors who adopt this book as a course text. Please send your request to firstname.lastname@example.org.Contents:The Firm and the Value Sphere: How Do We Maximize the Creation and Retention of Value?Time for Action: Jerry Says Hello to Finance and Takes the PlungeBusiness Growth, External Financing, and IPOs: Jerry is Introduced to the “One for Me, None for You” SloganJerry Says Hello to His New Shareholders: Agency Costs and Corporate GovernanceWhy Firms Fail to Maximize Shareholder Value: How Value EvaporatesThe Source of Value: StrategyRisk and Value: Why Should Jerry Care?What Do Our Investments Really Cost Us?: The Cost of CapitalHow to Know Which Projects are Good: Project Selection CriteriaMore on Economic ProfitPerformance Measures: Jerry is Introduced to the “Acronym Wars”A New Financial Management System Using Shareholder ValueDesigning a World-Class Resource Allocation ProcessWhat to do When NPV Fails: A Real Options Approach to Project SelectionComprehensive Resource Allocation: A Training SeminarJerry Has a New Problem: How to Use a Portfolio Approach to Project SelectionDividends: Jerry Contemplates a PayoutCapital Structure: Jerry Wonders How much Debt to UseAcquiring a FirmResource Allocation for Non-Traditional ProjectsPost-Acquisition Integration IssuesJerry Wrestles with Corporate GovernanceJerry Reconsiders Executive CompensationManaging in Tough Times versus InnovatingCorporate Culture: Bringing Everything TogetherReadership: Academics teaching and studying organizational behavior, corporate governance, managers, CEOs and CFOs.