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CO-OPETITION

1.A REVOLUTIONARY MINDSET THAT COMBINES COMPETITIO


Produto Indisponível

Sinopse

When a business strategy is so new in design, a new world must be coined to capture its value. Such is the case with co-opetition, a method that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high-profit means of leveraging business relationships. The Harvard Business School's Adam M. Brandenburger and the Yale Schools of Management's Barry J. Nalebuff, scholars and consultants, have developed a five-part business that show how to do more than play the game of business. It show how you can change the game of business for maximum benefit.

Detalhes do Produto

    • Subtítulo:  1.A REVOLUTIONARY MINDSET THAT COMBINES COMPETITIO
    • Origem:  IMPORTADO
    • Editora: DOUBLEDAY
    • Idioma: INGLÊS
    • Edição:  1
    • Ano:  1996
    • Código de Barras:  9780385479493
    • ISBN:  0385479492
    • Encadernação:  CAPA DURA C/SOBRECAP
    • Complemento:  NENHUM
    • Nº de Páginas:  290

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