When a business strategy is so new in design, a new world must be coined to capture its value. Such is the case with co-opetition, a method that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high-profit means of leveraging business relationships. The Harvard Business School's Adam M. Brandenburger and the Yale Schools of Management's Barry J. Nalebuff, scholars and consultants, have developed a five-part business that show how to do more than play the game of business. It show how you can change the game of business for maximum benefit.
Detalhes do Produto
Subtítulo: 1.A REVOLUTIONARY MINDSET THAT COMBINES COMPETITIO