There is no such thing as job security. It doesn't exist anymore. The workplace has changed and is in constant flux. All over the world there is an increasing silent exodus going on within companies across multiple industries, yet there is one demographic that is being significantly impacted--the 50 to 60-year-old employee.
Companies are downsizing and making employees redundant on a regular basis and most would think, oh well, those people will just look for a new job. For someone in their thirties and forties, finding a new job might not be a big issue.
Yet, losing your job as a 50 or 60-something individual brings with it a host of major issues that can have both an immediate and long-term impact on your financial well-being and that of your immediate family.
Unemployed persons 50 years and above are likely to:
•Go through a period of long-term unemployment of 36 weeks to 18 months depending on your age and the country you live in.
•Experience a longer lifespan well into their 80’s, 90’s and possibly 100+ years of age.
•Unwilling join the Club Sandwich generation looking after elderly parents, financially supporting and housing their own Boomerang children and grandchildren.
•Be forced to tap into Social Security benefits and receive lower pay-outs due to early withdraw before the designated retirement age.
•Become part of the Gig Economy with no prospect of a steady pay check or benefits.
•Find yourself at risk of receiving smaller Social Security benefits due to diminishing funds which will become impacted as of 2020.
•Realize that the amount of money they have in savings is not enough for them to maintain their current lifestyle into their 80’s and beyond.
If you were to lose your job today, would you find yourself experiencing one or many of the scenarios listed above? The simple truth is that you’re most likely not in a financial position to retire just now and live the lifestyle you desire for the next 30—40 years of your life.
The good news is, it’s the best time to be an entrepreneur!
By reading this book you will be given a concrete, step-by-step process that will show you exactly how to start and run your own small business using the entrepreneur path framework.
Wigglesworth has taken the guess work out of what to do, where and how to begin as an entrepreneur from product to pricing and promotion to topics on the use of technology, understanding the sales process and how to overcome overwhelm.
Inside you will learn:
Explore how to find a product or service to sell by identifying the pains, problems or needs of the market
Determine the exact target market (person) that is experiencing the pain, problem or has a need
Discover what product or service solution or system to offer based on your area of expertise or knowledge of a craft or hobby
Develop a brand perception for your product or service that draws consumers to you like honey
Review the competition’s strengths and weaknesses to establish your ideal positioning in the marketplace
How to establish your consulting fee or price structure that leads to a profitable business
Create your product or service marketing strategy using a variety of marketing tactics based on your objective, budget and timeline
Uncover the secret to save time, save money and save human resources when you embrace technology as your new best friend
Overcome being overwhelmed as a new business owner with tips, tools and techniques to support your new venture.
Join the 50—60 Something Start-up Entrepreneur revolution!