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ANALYSIS OF THE BIO- AND NANO-TECHNOLOGICAL

MARKET OF GERMANY TO FIND MARKET ENTRY


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    Sinopse

    Essay from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: keine, Baden-Wuerttemberg Cooperative State University (DHBW), course: Intercultural Management, language: English, abstract: In this seminar paper I want to discuss about IBM's efforts in the biotechnology and nanotechnology sector. As the lecture international management designated I will coin these efforts with strategies of market entry within Germany. I have chosen IBM, a US-based company, because it is highly involved in building future technologies. The Company is well known for its activities around the world and sees itself as a globally integrated enterprise. However, cultural attitudes of different countries still determine the success or failure of market entries. Germany is known as a technology-leading country. Also dealing with powerful NGO's the success of new market entry with modern technology might seems less predictable . In the first part of this paper I give a brief description about IBM, its research fields related to the topic and outline four research examples. Followed by an introduc-tion of Germany's cultural attitude to bio- and nanotechnology I provide some strategic suggestions on how IBM could manage the expansion of its efforts within the targeted country.

    Detalhes do Produto

      • Formato:  ePub
      • Subtítulo:  MARKET OF GERMANY TO FIND MARKET ENTRY
      • Origem:  IMPORTADO
      • Editora: KOBO EDITIONS
      • Assunto: Administração
      • Idioma: INGLÊS
      • Edição:  1
      • Ano de Edição: 2011
      • Ano:  2015
      • País de Produção: Canada
      • Código de Barras:  2020101852337
      • ISBN:  9783640824649

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