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BRAND IS DESTINY

THE ULTIMATE BOTTOM LINE


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    Sinopse

    Written for CEOs and entrepreneurs, this powerful book explains how and why a brand (not a product or technology) establishes your company’s purpose and direction — and is, therefore, its destiny and ultimate bottom line. CEOs and entrepreneurs will learn why: Sears went from leader to loser IBM's revenues shrank 19 quarters in a row Apple's new spaceship HQ will kill its brand Unions impede the success of value-based healthcare Political correctness is a brand-killer Beauty is not in the eye of the beholder Trump almost lost the election Super Bowl advertising is a total waste of money Millennials are bad for business. Any chief executive who ignores or dismisses my advice in Brand Is Destiny will subject his or her company to a journey of aimless drifting and eventual crashing.

    Detalhes do Produto

      • Edição:  1
      • Ano de Edição: 2017
      • Ano:  2017
      • País de Produção: Canada
      • Código de Barras:  2001121490310
      • ISBN:  9780974501765

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