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In our competitive world today, leadership skills are crucial to any successful business. What is leadership? Leadership is commonly used to refer to activities such as conducting, guiding, or directing people; initiating activity. However, leadership is also used to refer to someone who is a leader. How can leadership be applied in so many ways and what constitutes a leader in all of these situations? The answer is contained in the realization that perhaps the most fundamental characteristic of leadership, and therefore of leaders, is personal leadership. Discover everything you need to know by grabbing a copy of this ebook today.