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Written to help marketers -- from the Fortune 1000 and SMBs to small business owners and solopreneurs -- turn their websites from cost centers into profit centers, The Digital Marketing Handbook teaches a proven model and process for turning websites from mere “online billboards” to assets that generate a steady stream of clicks, conversion, leads, opt-ins, and orders. Whether you are a pure e-commerce business, brick-and-mortar, or hybrid, after reading this book, readers will be able to: Convert your website from a cost center to a profit center Avoid the most common Internet marketing mistakes that cause people to fail online Start and run a successful Internet business out of their home either in their spare time or full-time Save thousands of dollars on the launch and operation of their Internet marketing business Create or source a line of profitable products that can be sold online Build a large and responsive opt-in email list Master Google Ad Words, Facebook advertising, and dozens of other traffic-generating tactics Produce brand awareness and generate leads with Snapchat, Instagram, Periscope, Meerkat, Pinterest, and other social media Maximize their open rates, click-through rates, conversions, and sales Start generating sales online within the next 90 days Own dozens of profit-making websites

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