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This book summary is created for individuals who want to flesh out the essential contents but are too busy to go through the entire book. This book is not intended to replace the original book.
Why do people say “yes” to some things while others say “no”?
“Influence”, the classic book on persuasion written by Dr. Robert Cialdini, seeks to explain the psychology behind this and how to apply these understandings.
Dr. Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. In “Influence”, he puts in his thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted.
You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of “Influence” will move you toward profound personal change and act as a driving force for your success.
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