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CORPORATE CULTURE IN COMPANIES AT THE EXAMPLE OF

DEUTSCHE LUFTHANSA AG


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    Sinopse

    Seminar paper from the year 2015 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, University of Applied Sciences Riedlingen, language: English, abstract: This thesis deals with the topic of 'Corporate culture in companies'. It explains the origins of such culture, its functions, the criteria used to measure corporate culture and the mutual influence that corporate and national cultures exert on each other. Evidence of a central problem pertaining to corporate culture is provided both in the theoretical and the practical part of this thesis. The corporate culture of various companies is frequently as diverse as the cultures of different nations, with the latter more influenced and shaped by economic processes and the various corporate cultures. Corporate cultures thus have the effect of becoming a lived culture for the various peoples. However, it is not uncommon for corporate culture to come into conflict with the traditions or notions of other peoples and their economic experts. This aspect will be examined in greater detail elsewhere in this thesis. To start with, though, the first chapter will deal with the basic principles of corporate culture. The main focus of this section is on the definition of culture and the factors that influence culture. In addition, the indicators for more detailed description of corporate culture will be described. The subsequent section, which constitutes the practical aspect, is dedicated to the analysis and illustration of corporate culture at the example of Deutsche Lufthansa AG, in order then to discuss the fundamental problems of corporate culture using this example. This will be based on a range of indicators from different departments.

    Detalhes do Produto

      • Formato:  ePub
      • Subtítulo:  DEUTSCHE LUFTHANSA AG
      • Origem:  IMPORTADO
      • Editora: GRIN VERLAG
      • Assunto: Administração
      • Idioma: INGLÊS
      • Edição:  1
      • Ano de Edição: 2016
      • Ano:  2016
      • País de Produção: United States
      • Código de Barras:  2001026649028
      • ISBN:  9783668184077

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