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The Tools You Need
List building is all about connecting with your target audience by offering
them high quality information in exchange for their subscription.
Once a subscriber is a confirmed member of your list, you can begin
sending promotional based follow up emails in balance with relevant and
useful content based on your overall market.
Email marketers (like you!) collect leads using a combination of squeeze
pages and opt-in forms. These forms are generated by your autoresponder
provider and are embedded into the HTML code of your squeeze page
Each time a visitor to your squeeze page enters in their name and email
address, they are added to your mailing list database, and become an
active subscriber of your newsletter.
List building helps facilitate the process of converting subscribers into active
customers, since once your prospect has been added to our mailing list,
you are able to develop a relationship with them, that will encourage sales
as well as repeat sales (which will make up the larger majority of your
email marketing income).