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Ken Robinson argues that organisations everywhere are trying to fix a problem that originates in schools and universities: "It is often said that education and training are the keys to the future. They are, but a key can be turned in two directions. Turn it one way and you lock resources away, even from those they belong to. Turn it the other way and you release resources and give people back to themselves. To realize our true creative potential¯in our organizations, in our schools and in our communities—we need to think differently about ourselves and to act differently towards each other. We must learn to be creative."—**Ken Robinson**
The updated 3rd edition features a new introduction, modernized case studies, updated demographics and revised sections around technological developments and recent changes to the education system.