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Where is the first place anyone looking to buy a car goes? No, not a car dealership. The internet. In fact, over 90% of all Australian car buyers use the internet to fall in love with their next car. "Most buyers have already done all their research on the internet before they step into our dealership. It's a different world for us now and we have to catch up," Jacob, manager Co-op Toyota. Are you marketing your dealership online effectively? Drive More Business - A Five Step Guide to Digital Marketing for Auto Dealers is a must-read book for boosting sales in today's market. In this first-ever book on digital marketing for Australian car dealerships, Beth Powell provides practical step-by-step advice on how to: • Plan and execute your online marketing, • Analyse what your competitors are doing online, and • Follow a framework for a successful digital marketing strategy that will grow your business. In easy-to-understand language, Drive More Business teaches dealership businesses exactly how digital marketing can unlock potential and increase revenue. Over the past 10 years, Beth Powell has become the go-to person for clear explanations about how digital marketing works. Beth has trained and coached hundreds of auto dealership staff around the country in how to effectively use digital marketing and social media to acquire and retain customers.