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ENTREPRENEURIAL LEADERSHIP: A PRACTICAL GUIDE TO

GENERATING NEW BUSINESS


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Sinopse

Real-life examples from the author's experience illuminate a step-by-step plan that can help entrepreneurial leaders achieve their goals. • Suggests easy-to-follow principles for entrepreneurial leaders in all kinds of organizations based on the author's 40+ years of success leading enterprises in the business and nonprofit worlds • Combines principles of entrepreneurship and leadership into two groundbreaking models • Explains the fundamentals of entrepreneurial leadership in clear, readily understandable language • Shows the reader how to identify commercially viable opportunities versus opportunities that may not generate income • Takes readers inside the "Cola Wars" of the 1980s and 1990s, providing a glimpse into an industry that most people regularly patronize but of which they have no insider understanding • Uses real-life examples to show how entrepreneurial leadership has been practiced in unexpected places, including three U.S. presidencies

Detalhes do Produto

    • Ano de Edição: 2015
    • Ano:  2016
    • País de Produção: United States
    • Código de Barras:  2000959631070
    • ISBN:  9781440835551

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