Scientific Essay from the year 2016 in the subject Business economics - Business Management, Corporate Governance, , language: English, abstract: Public Relations popularly known as (PR) can be defined as the practice of managing the distribution of information between an organization (such as a government agency, a business organisation or individual and the public. It may entail an individual or organization gaining access to their target audience using topics of interest to the public as well as new materials that do not require direct payment. Public relations is based on the idea of creating reports or coverage for clients free of charge as opposed to advertising and marketing. The main aim behind public relations is informing the public, employees, prospective customers, partners, and investors among other stakeholders. Companies apply the same strategy to ensure stakeholders maintain a certain view about its activities, political decisions, products, and leadership. Public relations professionals work for businesses and companies, PR and marketing firms, government agencies, and non-governmental organizations among others. They create and maintain good relationships between their employers and their target audience, opinion leaders, and the media. Common roles include designing communications campaigns, working with the press, writing new releases, writing speeches for organization leaders, and managing company reputation.
Felix Ale,a household name in the field of Journalism,Corporate Communications as well as Space Science and Technology development in Nigeria, is indeed an excellent professional with inspiring records of robust and broad based experience. An exemplary focus of discipline,dedication,selfless services,humility and loyalty,Felix Ale has defined himself as a strong,indifatigable and committed communication strategist and indeed a worthy ambassador of Nigeria Union of Journalists,a professional association he proudly belongs. He holds a Ph.D in Journalism(WITH DISTINCTION) from the prestigious ATLANTIC INTERNATIONAL UNIVERSITY in the United States with a broad based research interest on SPACE JOURNALISM.This research work represents the first in the academic history of Nigeria. Felix Ale is currently Head,Media and Corporate Communications of the National Space Research and Development Agency(Nigeria Space Agency)in Abuja. He is also the Editor in Chief of NIGERIA SPACE DIGEST, a monthly publication of the Space Agency. In addition, he is a member of the Editorial Board of DISCOVERIES MAGAZINE, a monthly publication of the Ministry of Science and Technology, Federal Republic of Nigeria. Ale, a very distinguished media practitioner has equally attended the INTERNATIONAL SPACE UNIVERSITY in France for a Post graduate course on Space Science and technology.He was also at the prestigious HARVARD KENNEDY SCHOOL in the United States and UNIVERSITY OF OXFORD where he successfully completed different short term post-graduate courses respectively.He has previously worked as Staff Reporter,Government House Correspondent,News Editor,Press Attache to Military Governors and Chief Press Secretary to a democratically elected government in Ondo State, Nigeria. He has also attended a good number of foreign courses,workshops and conferences on media as well as Space Science and Technology across the globe. Felix Ale, a one time JOURNALIST OF THE YEAR IN ONDO STATE-NIGERIA has also delivered papers at different national and international fora and has received several national and international merit awards.Today,he is one of the leading Space Affairs Analysts/Journalists in Africa and belongs to various local and international professional associations,bodies and groups.Among these are the World's largest organization for Public Relations-Public Relations Society of America(PRSA),World Federation of Science Writers Association and Nigeria Union of Journalists(NUJ).