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FOREIGN MARKET SUBSIDIARY MANDATES

A SELECT AND TEMPORARY MNC PHENOMENON?


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Sinopse

?This book investigates how foreign subsidiaries of multinational corporations expand their presence and functional scope into foreign territories. It thereby focuses on how cross-border subsidiary mandates are obtained and how they develop over time. Multiple case-studies based on in-depth interviews with HQ and subsidiary management suggest that subsidiary internationalization represents a select MNC phenomenon and that associated foreign market mandates are only of temporary nature. Foreign subsidiaries appear to receive cross-border responsibility if their value proposition for overcoming liability of inter-regional foreignness is capable of more than offsetting any risk increase that stems from principal-agent relationships between corporate headquarters and foreign subsidiaries. Following the initial mandate gain, the subsidiary’s restrained access to HQ-like functions, intra-MNC competition and altering localization degrees in the market covered by the mandate puts the sustainability of cross-border responsibilities at risk. As a consequence, internationalization trajectories of foreign subsidiaries often follow discontinuous rather than gradual evolutionary paths. In addition, cross-border subsidiary mandates often appear to be predefined and temporary in nature. They might actually have a limited life span from their very conception.

Detalhes do Produto

    • Formato:  ePub
    • Subtítulo:  A SELECT AND TEMPORARY MNC PHENOMENON?
    • Origem:  IMPORTADO
    • Editora: KOBO EDITIONS
    • Assunto: Administração
    • Idioma: INGLÊS
    • Ano de Edição: 2013
    • Ano:  2016
    • País de Produção: Canada
    • Código de Barras:  2001026312823
    • ISBN:  9783658026684

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