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Do you want to dominate the competition?*Do you want to grow more business? *Do you need to learn how to “close?”*Do you have a sales formula that works for you? Own The Zone is a must read for business leaders, professionals and entrepreneurs interested in growing their businesses. Unlike many sales books written for the non-professional, this book combines many techniques into a framework that will feel comfortable for a professional selling a high end service. This easy-to-read sales strategy book encourages professionals to pay attention to the details when meeting with potential clients. It also gives step-by-step instructions about how to get past the pain and discomfort of asking for business. A lot of business authors are more preoccupied with overwhelming their readers with data, although relevant, is provided simply to show how much knowledge of the subject they have. Not the case with this book; extremely helpful and concise. Very effective and it gets to the point fast and with a lot of punch. Professionals, in any field, should keep it handy and read it regularly until it becomes second nature.