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LINKING PROJECT MANAGEMENT TO BUSINESS STRATEGY


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    Sinopse

    In Linking Project Management to Business Strategy, researchers were guided by the hypothesis: If projects are successful in aligning their efforts with the business strategy, they will better contribute to the long-term goals of the organization. Strategic alignment is a two-way process. Overall business strategy informs project planning and in turn, project success impacts enterprise success. Strategic alignment of a project takes into account strategic focus, operational efficiency and team leadership. The extent to which a project is focused on each dimension determines the level of “strategic maturity” for a given project. Research has shown that higher levels of strategic maturity are associated with higher levels of project success.

    Detalhes do Produto

      • Edição:  1
      • Ano de Edição: 2007
      • Ano:  2007
      • País de Produção: Canada
      • Código de Barras:  2001110769854
      • ISBN:  9781628251593

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