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The Four P’s of Marketing
The “Four Ps of Marketing” is a widely recognized marketing model created by E. Jerome McCarthy. The idea behind this model is that companies should promote their brand or product with specific emphasis on the elements which set them apart from their competitors. The success of this model is well-documented and has been used by successful companies throughout the world.
The first of the four Ps, and arguably the most important, is the product itself. Obviously, the product in question depends entirely upon you and what your company is about. In some cases, products are tangible goods, like clothing, electronics, or food items. In other cases, we’re talking about services or other intangible concepts which fulfill a specific need in a consumer’s life...
This short ebook features each of the 4 P's to give small business owners the information they need to successfully embark on learning to market themselves!