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At its core, this is a book about the American Dream. It is written for those of you who live it every day. For the entrepreneurs whose drive and determination is the stuff of legends worldwide… for the small business owners who are constantly striving to take their company to the next level.
You did not choose this path because it is easy. Some days you may be able to do little more than put one foot vaguely in front of the other. This book seeks to provide some direction for those of you with the grit to stare down uncertainty and continue pushing forward.
As a former professional snowboarder turned business owner, I have been surprised by how little my recipe for success has changed. Like great athletes, business owners must undergo training and perform exercises regularly so that we are always learning. To help with this, athletes have coaches… and successful business owners are no different.
In this book, I outline the strategies and tactics I use to fuel the success of my business. Apply these concepts and you are sure to generate more leads and more revenue.