Aguarde...

BUILDING BRAND IDENTITY IN THE AGE OF SOCIAL

MEDIA


    de: R$ 561,54

    por: 

    R$ 505,39preço +cultura

    em até 10x de R$ 50,54 sem juros no cartão, ver mais opções

    Produto disponível em até 15min no aplicativo Kobo, após a confirmação  do pagamento!

    Sinopse

    To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Social media is a useful tool for developing the relationships between businesses and consumers. Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities is a critical scholarly resource that examines the media consumption and habits of consumers to evaluate the challenges of brand building. Featuring coverage on a broad range of topics such as brand identity, brand loyalty, and social media branding, this book is geared towards marketing professionals, business managers, and individuals interested in how social media fits into today’s marketing environments.

    Detalhes do Produto

    Avaliação dos Consumidores

    ROLAR PARA O TOPO